What Is Share of Social Media Conversation?
Maria Agneva, from Attensity, demystifies the concept of share of social media conversation. The short article also contains a video. To read the original article, click here The post What Is Share of...
View ArticleCRM and Social Networking: Engaging the Social Customer
Used effectively, social networking sites can enable marketing professionals, salespeople, and customer service agents to develop meaningful relationships with customers in new ways. But the true value...
View ArticleAn Executive View of CRM
This document focuses on key “pains” often experienced by executives in an organization and how CRM can help solve those pains. You will need to register to download this free white paper by C2CRM. To...
View ArticleEngagement Channels
Maria Ogneva, on the Attensity blog, notes that many companies wanting to get involved in social media don’t know where to start. She gives some tips about how to select where to get engaged, and which...
View ArticleShould Social Media Be Automated?
This post on the Sysomos blog discusses how much social media and social media monitoring can be automated. To read the original article, click here The post Should Social Media Be Automated? appeared...
View ArticleHP Study Finds Weak Link Between Online Popularity and Influence
An article by Tom Foremski on ZE Net, about the findings of Dr. Bernardo Huberman, director of HP’s Social Computing Lab, and his team. The study found that most Twitter users are passive and do not...
View ArticleThe Mobile Measurement Framework
“Making Sense of Your Mobile Efforts in the Context of Your Business.: Eric Peterson, from Web Analytics Demystified, addresses the challenges of mobile and multichannel measurement and proposes a new...
View ArticleAdobe Uses eCairn to Discover Key Influencers Outside the Flash Community
This downloadable white paper is a case study submitted eCairn in August 2010 for a Forrester Awared. eCairn’s technology maps virtual social communities (groups of passionate people experts on a...
View ArticleMarketing Analytics: How Do You Define Success?
A presentation by Linda Wu posted on Slideshare. The author suggests definitions of success for B2B and B2C, non-profit, and outlines the differences between marketing analytics and sales analytics....
View ArticleTracking Social Media ROI Using Spectrum Analytics
An impressive white paper by Marshall Sponder from Webmetricsguru. Over the past year, Sponder worked with Cecilia Pineda Feret4 analyzing the web site and social media of the Havana Central restaurant...
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